Your book is a business. Let’s market it like one.
You didn’t pour years into your writing to treat it like a hobby. I’ve managed $48M in paid media since 2011, $12M in book marketing — and I publish my own fiction — so every campaign I build runs on the numbers that actually pay authors: read-through, cost per new reader, profit after ad spend. Not impressions. Not likes. Sales.
Taking on a limited number of new author clients this quarter.
Put in front of the right readers.
hover to browse — every cover links to the real book ↓
Dear fellow author,
I didn’t set out to run a book-marketing shop. I set out to sell my own books — and discovered that everything I’d learned managing seven-figure ad budgets since 2011 worked beautifully on novels, once I stopped treating them like widgets.
A novel isn’t a widget. A series is a long game. The goal was never the click — it’s the reader who finishes book one at 2am and buys book two at full price. That’s the math I build every campaign around: read-through, also-boughts, launch stacking, list growth you actually own.
Writer friends started asking how I did it. Then their friends. Eventually it became this — a small practice where every campaign is run by me, not handed to a junior account manager you’ll never meet.
If your book is a real business — or you want it to be — I’d love to take a look.
— KevinP.S. — If I don’t think ads are your best next dollar, I’ll tell you that on our first call and point you at what is. It’s a small industry; honesty compounds.
Four levers, pulled in the right order.
Fiction and non-fiction don’t sell the same way, so I don’t pretend they do. We figure out which levers move your numbers — and skip the rest until it’s time.
Amazon Ads Plus
Fiction sells on Amazon; non-fiction and expert-led books convert on Google. I run whichever storefront your readers actually buy in — built on your also-boughts, keywords, and read-through. US-only or multi-market (US + UK and beyond).
where the buying happensMeta Ads
Facebook & Instagram campaigns for launches, series funnels, and list growth — creative and audiences tuned to readers who actually convert, not vanity reach.
where the readers scrollFunnels, Reader Magnets & Newsletters
Reader-magnet lists, welcome sequences, full funnel builds — the backbone that makes a series or a non-fiction platform pay back on the next sale. Own your audience instead of renting it.
where the long game livesPromos & Launches
Price-promo stacking, BookBub & genre-newsletter placements, A+ listing content, and a launch calendar that lines it all up so a release hits the charts instead of trickling.
where momentum is madeFlat fees, in writing, right here.
Almost nobody in this industry publishes prices — everything’s gated behind a “free strategy call.” I think you deserve to see the numbers first. Ad spend is billed directly by Amazon/Meta and stays 100% yours.
The Launch Sprint
One new release, fully orchestrated for six weeks. No retainer, no application, no “book a call to find out the price.” This is the whole launch, done for you.
- Pre-order & launch ads (Amazon + Meta)
- Price-promo & newsletter stacking
- Promo-site & BookBub submissions
- Launch-week daily management
- A+ listing content (if eligible)
- Post-launch handoff plan
Most launch clients roll straight into Growth Partner when the release is live — ask about the transition rate on our call.
Managed Ads
Amazon (fiction) or Google (non-fiction) — one title or series, one platform, handled.
- Full Amazon or Google build & management
- Keyword + product/category targeting
- Twice-monthly deep optimization
- Plain-English monthly report
- Direct email access to me
Growth Partner
Retail ads + Meta together — full-service management for a catalog that’s a real business.
- Everything in Managed Ads
- Meta (FB/IG) campaign management
- Creative & audience testing
- Newsletter / funnel coordination
- Bi-weekly strategy check-ins with me
Direct Sales Storefront
Stop renting your readers from Amazon. I build you a direct storefront and drive Meta campaigns straight to it — so you keep ~90%+ of every ebook sale instead of 35–70%, own your customer list, and sell special editions, bundles, and pre-orders on your terms. Nobody else packages this as a fixed, done-for-you build.
- Shopify store build & design
- Print fulfillment (BookVault)
- Ebook/audio delivery (BookFunnel)
- Landing & funnel pages
- Meta sales campaigns, managed
- Pixel, tracking & email capture
- Bundle / special-edition offers
- Abandoned-cart & welcome flows
Add-ons & one-off projects — attach to any package
Creative & assets — AI-produced, fast turnaround
Prices are starting points for a standard single-portfolio engagement and may adjust for catalog size or number of markets. Ad spend is separate and billed directly by the platform. A recommended minimum ad budget of ~$15–20/day per portfolio applies to management plans so there’s enough data to optimize. Monthly plans are month-to-month with 14 days’ notice.
Advanced Book Marketing
A subscription, not a course. You see the exact Amazon, Meta and Google campaigns I run — on my own catalog and on client accounts — plus a weekly live call. No mindset content, no beginner material. It assumes you can already set up an ad account and navigate Amazon’s dashboard.
- Weekly live call
- Real campaign breakdowns, not theory
- Amazon Ads, Meta Ads and reader-page modules
- Cancel anytime
- 8 modules, unlocking over your first 90 days
- Lessons run 5–18 minutes — built to implement the same day
Members get first look when a campaign becomes a Managed Ads or Growth Partner engagement.
Simple to start. Easy to stay.
We talk
A free 20 minutes on your catalog and goals. No pitch deck, no pressure — just a straight read.
I audit
Your listings, past ads, and read-through — then I map the fastest lever for your book.
We launch
Campaigns and funnels go live, structured for your genre, your pricing, your distribution.
I optimize
Ongoing tuning plus a plain-English report — you always know what’s working and why.
The things authors usually ask.
…and if yours isn’t here, just email me. I answer my own inbox.
What kind of budget makes this worth it?
These are premium, done-for-you engagements, so they pay off best when your book is a real business — a series, a launch, or a non-fiction title with a funnel behind it. Ad spend is separate and always yours, and the flat fee means you never pay a percentage that punishes you for scaling.
What genres do you work with?
Fiction across the commercial genres — romance, thriller/mystery, fantasy/SF, and cozy — plus non-fiction with a clear reader. If your book has a defined audience, ads can find them.
Wide or KU — does it matter?
It changes the strategy, not whether ads work. We’ll build around your distribution choice and your read-through, not a one-size template.
How fast will I see results?
Amazon ads typically need 2–4 weeks of data to optimize toward profit. Launches are faster and more concentrated. I’ll set honest expectations on our call — and I’d rather under-promise than churn you.
Am I locked into a contract?
No long contracts. Monthly plans are month-to-month with 14 days’ notice. Launch Sprints are a fixed one-time project.
Not ready to talk? Get a free ad strategy for your book.
Tell me your genre, catalog, and budget, and I’ll send back a one-page plan of exactly which levers to pull first. No obligation — some authors take it and run it themselves. That’s fine by me.
Get my free strategy →Tell me about your book. I’ll tell you where the leverage is.
A free 20-minute call — no pitch, just a straight read on what would move your numbers. If I’m not the right fit, I’ll point you to who is.
Book a free strategy call →or just email kfranks@jkfdigital.com — I read everything